> For the complete documentation index, see [llms.txt](https://docs.iheartjane.com/partner-success/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.iheartjane.com/partner-success/payments/catm-benefits-and-best-practices.md).

# CATM Benefits & Best Practices

## Benefits

#### ⚡ Fast & Convenient

* CATM allows for a simple and easy customer checkout experience.
* Wait times are shorter which enhances the overall customer and staff experience.
* By decreasing the need to handle and count cash, CATM can help dispensaries save countless hours.

#### 📈 Increase Sales

* Budtenders typically see a 10% increase in tipping.
* Featuring CATM attracts a broader range of customers, helping to boost sales.
* When customers pay with CATM over cash the order value goes up an average of 20%.

#### 🔒 Enhance Your Security

* Prioritizing the use of CATM over cash can help dispensaries decrease the amount of on-site cash by over 25%.
* Risks of robbery, internal theft, and accepting counterfeit currency are all significantly reduced.

#### 🎯 Improve Accounting & Record-Keeping Accuracy

* Electronic payments improve overall accounting accuracy (*for both the front and back of house*).
* Transactions can be easily tracked and reconciled.

## Best Practices

Here are some easy steps you can take to get started to amplify awareness.

#### 🌐 On Your Website

* Add things like banners, headers, popups, and static pages to your website to encourage customers to pay with their debit card.

**💛 On Your Jane Menu**

* List "Debit" as a [Custom Payment Option](https://docs.iheartjane.com/partner-success/business-admin/your-menu#payment-options) at checkout.
* Leverage your Jane Menu's [Communication Banner](https://docs.iheartjane.com/partner-success/business-admin/your-menu/attention-attention) to promote the usage of CATM.
* Use a static [Checkout Reminder](https://docs.iheartjane.com/partner-success/business-admin/your-menu#checkout-reminders) note or dynamic [Checkout Agreement](https://docs.iheartjane.com/partner-success/business-admin/checkout-agreements) to emphasize the availability of CATM.

#### 🛍️ Promote CATM In Your Store 

* **Digital Displays**: Set up in-store digital advertising promoting paying with a debit card.
* **Printed Media**: Create in-store printed displays or 'bag stuffers' to staple to exit bags.
* **Deals & Discounts**: Offer CATM-specific discounts for customers paying with their debit card (*e.g. "5% will be taken off in-store at the register for first-time debit shoppers!"*).

#### 💃 🕺 Retail Team Training

* Start with training your staff on the benefits of having customers pay with CATM, emphasizing **larger transaction sizes**, **increase in tips**, and **improvements around security**.
* Encourage Staff to speak to customers about paying with CATM (*budtenders as well as the front desk staff*).
* Create fun programs or contests that encourage budtenders to participate in promoting CATM.
* Connect your Retail team with your designated Partner Success Representative for a formal review of Jane Pay CATM Best Practices and a Q\&A. Interested in setting up a training, but not sure who your PS Rep is? Email <partnersuccess@iheartjane.com> today to learn more!