# How we use AI to Recommend Products to Your Shoppers This guide breaks down how our MyHigh engine turns data into a seamless, high-touch shopping experience on your Jane menu. ### What is MyHigh? MyHigh is Jane’s proprietary, AI-powered recommendation engine that uses state-of-the-art technology to get to know your shoppers and pair them with the most relevant products on your menu. ### How MyHigh Works At the heart of MyHigh is a sophisticated product mapping system that cleanses your entire catalog and begins to identify characteristics of products. Products with similar characteristics are positioned close together while different products are further apart, allowing us to quickly identify products that align with each shopper's interests. **The technology analyzes:** * Product descriptions and attributes * Category and subcategory information * Brand and lineage data * Purchase history and browsing behavior * Current shopping session signals With this data, MyHigh serves up a custom-tailored menu for every visitor, ensuring the right product always finds the right person - whether they’re a new or returning customer. **Returning Shoppers** For customers who have previously visited or purchased from your menu, MyHigh identifies products in your inventory that match their demonstrated interests by analyzing their past purchases, browsing history, and real-time session activity (e.g. search filters, product clicks, and items added to cart). **New or Unrecognized Shoppers** For first-time shoppers or customers who can’t be identified, MyHigh provides tailored recommendations by combining local trends and aggregate shopper data with real-time session cues like product clicks, filter selections, and cart activity. For example, if a new shopper repeatedly filters and clicks on edibles, they'll start seeing more edible recommendations throughout their session. ### Benefits of MyHigh for Your Business **Effortless Product Discovery** MyHigh helps shoppers find their new and existing favorites across your entire menu without your team having to lift a finger. No manual curation, just seamless, automated discovery. **A Boost in Sales (and Moods!)** When shoppers see exactly what they’re looking for, they don't just browse, *they buy*. By putting the most relevant products front and center, MyHigh turns casual scrollers into confident customers, naturally driving up your conversion rates. **Set It, Forget It, and Watch It Grow** MyHigh isn't just smart - it’s a fast learner. As MyHigh evolves, we regularly retrain our models, add new signals, curate new themes (e.g. Live Rosin For You), and experiment with improvements to deliver better results for your shoppers. While you focus on running your business, MyHigh is working in the background to sharpen its instincts, ensuring your menu stays optimized 24/7. Jane utilizes MyHigh technology across several different menu features: {% columns fullWidth="false" %} {% column %} 🪄✨ [**Personalized Recommended Rows** ](#personalized-recommended-rows-1) 3 optional AI-curated product rows that turn your featured page into a custom storefront for every visitor. 🛒🍒 [**Cart Toppers**](#cart-toppers-1) Intelligent, sponsored "add-ons" waiting in a shopper’s cart to perfectly round out a purchase. {% endcolumn %} {% column %} 📈🔝 [**Recommended Sort**](#recommended-sort-1) Automatically reorders product grids and lists on your menus so each shopper’s "must-haves" always rise to the front. 🎯🔍 [**Mid-Grid Smart Category Row**](#mid-grid-smart-category-row-1) A blend of sponsored and organic picks tucked into category pages, matched specifically to a shopper's vibe. {% endcolumn %} {% endcolumns %} Explore each of these features in further detail down below. *** ### Personalized Recommended Rows Your online and Kiosk featured pages can display up to three AI-curated product rows. Each row showcases products under specific themes that match the shopper's preferences.
**How does it work?** In the Jane Business Dashboard, you maintain control over which thematic rows to enable and their display order, while the AI handles the complex work of product selection and optimization. Common themes include: * "Flower for you" * "Edibles for you" * "Live Resin for you"

Manage these rows in the Menu tab of your Jane Business Dashboard

Recommended Rows will automatically adjust the number of rows to display based on how much we know about a shopper’s preferences. This ensures the menu remains relevant without becoming cluttered: * **New Visitors**: With limited to no data, we'll showcase popular products from your specific store and region. * **Building a Profile**: As a shopper begins to interact with your menu, MyHigh introduces **one** tailored row of recommendations. * **Returning Customers**: For shoppers with established tastes, the menu expands to **two** personalized rows of relevant matches. * **Power Shoppers**: For those with the most history, MyHigh provides a fully immersive experience with **three** rows of highly specific product suggestions. MyHigh selects and updates products within each row by balancing theme relevance and individual shopper preferences with real-time inventory availability and category trends. {% hint style="info" %} Product selection is fully automated to optimize conversion and save you time. You can control which themed rows to display and their order but individual product selection is handled by our AI. {% endhint %} *** ### Recommended Sort MyHigh powers an intelligent "Recommended" sort option that personalizes the order of products across your entire menu based on each shopper's preferences. It seamlessly integrates both organic and sponsored products into a single list by first ranking the entire inventory based on a shopper's predicted interests, then elevating the most relevant sponsored items to premium positions for maximum visibility.
**How does it work?** When shoppers select the "Recommended" sort option (or when it's set as the default), MyHigh analyzes their profile and current session to create a personalized ranking of your products. Products that best match the shopper's interests appear first, making it easier for them to find what they're looking for. The ranking considers: * Individual shopper preferences and purchase history * Real-time browsing behavior in the current session * Product characteristics and category relevance * Local popularity and trending products * Current filter selections (category, price, effects, etc.) **Benefits of Recommended Sort** Recommended Sort delivers a win-win experience by instantly ranking the most relevant products at the top, allowing shoppers to spend less time scrolling and more time discovering items they’ll actually love. For your business, this translates to effortless conversion growth and higher engagement through a menu that stays perfectly optimized without any manual curation. *** ### Cart Toppers Cart Toppers are sponsored and personalized product recommendations displayed at the bottom of the shopping cart, encouraging shoppers to add more items before finalizing checkout.
**How does it work?** By analyzing cart contents alongside a shopper's unique history and collective purchase patterns, MyHigh suggests the perfect "add-on" items that adapt in real-time as the basket changes. This ensures every recommendation stays hyper-relevant to their current journey, helping shoppers round out their order while naturally boosting your average basket size. **Benefits of Cart Toppers** By delivering intelligent, fully automated cross-sell recommendations, MyHigh helps customers discover the perfect complementary products they might have missed while naturally increasing your average order value. *** ### Mid-Grid Smart Category Row The Mid-Grid Row is a personalized placement of both sponsored and non-sponsored products that appear between product rows on your menu’s category pages, showcasing products that are most relevant to each shopper.
**How does it work?** The Mid Grid Smart Row uses MyHigh personalization to select which sponsored products to display based on: * **Shopper preferences**: Products that align with the individual's browsing and purchase history * **Current session signals**: Real-time behavior like filter selections and category views * **Product relevance**: Ensuring advertised products match what the shopper is actively looking for * **Campaign performance**: Prioritizing ads that are performing well for similar shoppers * **Strategic positioning**: The row appears naturally within the menu's product grid, maintaining a seamless browsing experience while ensuring high visibility for sponsored products. **Benefits of Mid-Grid Smart Category Rows** These personally curated rows will appear within your menu category sections to help shoppers discover products they might have missed, based on their shopping history. This automated, non-intrusive placement enhances the natural flow of the menu, driving higher engagement by matching the right products to the right person at exactly the right moment. Common themes include: * Lineage (e.g. indica, sativa, hybrid, or CBD) * Highly rated * Under $25 *** *For questions about enabling personalized product rows or other menu features, please contact your Partner Success representative.* --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.iheartjane.com/partner-success/herb-your-enthusiasm.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.